Built to
compound.
A studio of one for teams who would rather build the right thing once. AI automation, data, web software, and ecommerce, engineered so the work returns more than it costs.
What I build
01 / ServicesAI Automation.
Agents, pipelines, and integrations that take on the work that never needed a human in the loop. Scoped to your stack and measured by what they return, not how clever they look.
Data & Analysis.
Raw signal turned into decisions you can defend. Models, dashboards, and the reasoning behind them, documented so your team can own the answer rather than rent it.
Web & Software.
Fast, considered interfaces and the systems beneath them. Marketing sites, internal tools, and custom web software, designed from first principles and built to last, not assembled from a template.
Ecommerce.
Storefronts that convert and the automation behind them: catalogue, checkout, fulfilment, and the data loop that compounds every sale. Built to grow without adding headcount.
The approach
02 / ApproachNo jargon, no box-ticking, no generic dashboards. Every system is reasoned from first principles and built to outlast the brief.
First principles, not playbooks
I start from your actual problem and the return on solving it, then choose the simplest tool that gets there.
Build once, build right
Considered systems that hold up under load and don't need rebuilding in six months.
Documented and yours
You get the reasoning, the code, and the handover. No lock-in, no dependency on me.
Measured by return
Success is what the work compounds into, not the hours it took to build.
How it works
03 / ProcessDiagnose
Understand the system and find where the return actually is, before writing a line of code.
Build
Ship the smallest thing that moves the metric, then iterate on what the data shows.
Compound
Hand over documented, owned systems that keep returning long after launch.
Have something worth building?
Tell me the problem and what a fix would be worth. I'll tell you honestly whether it's worth building, and how I'd do it.